See What She Sees

“That’s what girls have to think about all the time” - Saoirse Ronan’s appearance on The Graham Norton Show cut through blokeish banter on the ‘absurdity’ of viewing a phone as a self-defence weapon, with the stone-cold truth, “That’s what girls have to think about all the time”. This viral moment inspired Forsman & Bodenfors, HUNTER: UK and NRG to partner with charity Beyond Equality to engage in the gender equity conversation, asking Britain to See What She Sees. Reaching over 26 million and delivering Beyond Equality’s highest-ever social engagement rates, the campaign turned a passing headline into lasting change by addressing the everyday anxiety women face alongside the widespread male misunderstanding of those fears, seeking to close the gender empathy gap. Not by pointing fingers, but with a powerful shift in perspective.