Save Our Streams

Save our streams: leading the charge for water conservation:

Affinity Water’s Save Our Streams campaign is the UK’s largest water-saving initiative, designed to address water scarcity in one of the most water-stressed regions of England. Over 320,000 customers have engaged with this campaign, adopting sustainable practices that have collectively saved an average of 37 million litres of water daily, surpassing the original target by 7 million litres. The initiative focuses on protecting fragile chalk streams - unique ecosystems that provide vital habitats for wildlife and play a key role in local water management. Through innovative community engagement, including workshops and digital tools, Affinity Water has significantly reduced pressure on these vulnerable water sources. Collaborations with the RHS (Royal Horticultural Society) have provided customers with water-saving gardening tips, enhancing the impact of these efforts. By empowering customers with practical steps to reduce consumption, Save Our Streams not only saves water but also nurtures greater environmental resilience. This campaign stands as a powerful example of how businesses can lead in environmental protection while fostering public engagement. Key achievements: • Over 320,000 customers engaged in water-saving behaviour. • 37 million litres of water saved daily, exceeding the target by 7 million litres. • Protection of rare chalk streams through collaborative efforts with local councils and environmental organisations.