Otrivin Actions to Breathe Cleaner

Hill+Knowlton Strategies

Otrivin exists to release the wonders of breathing well. Yet 93% of children breathe polluted air every day, and air pollution is now considered the world's largest environmental health threat.

But it’s an invisible threat and not enough action is being taken by people to mitigate the health impact.

The Actions to Breathe Cleaner campaign fell into two parts. An exhibition of GSK Consumer Health's interactive educational space, the Otrivin Airbubble*, at COP26 in Glasgow, allowed children to breathe air that had been purified by microalgae powered by sunlight and their movement within the bouncy structure. The installation shone a light on the issue whilst demonstrating the potential for nature-based solutions in urban architecture.

The second part aims to create the largest movement of young ‘agents of change’ who will track their individual air quality using portable pollution monitors whilst receiving education about air pollution and the personal daily actions they can take.

In the UK, 26 schools and over 1,000 children participated in the study and over 4,000 completed the educational programme. In Poland, over 300 students at 10 schools measured their personal air quality.

In the UK alone, it drove a 54% increase in pupil’s knowledge of how they might reduce their exposure to air pollution and 42% increase in pupil’s knowledge about the causes and effects of air pollution. The COP26 activation drove 1.14 billion global earned media impressions across 600+ articles. *The Airbubble was devised by Saatchi & Saatchi London and designed by ecoLogicStudio.