The Polestar space in Manchester had only been open for business for a short time before a nation-wide lockdown forced it to close. With stringent rules once again in place, the space stood empty. Staff found themselves with both time and a Polestar 2 fleet on their hands. Given the success that we had with the London space opening, we once again thought outside the box by putting actual boxes to good use. And instead of our Manchester space going to waste (as it were), it became a hub for charitable donations.
#NoWasteofSpace was born.
Polestar UK staff, along with members of the press who would have otherwise attended the opening of the space, were sent a box. An empty one. They were then asked to fill them with non-perishable food and beauty items, with the guarantee that Polestar will match each donation, kilo for kilo.
In a collaboration with UK charitable food redistributors FareShare, #NoWasteofSpace saw the test drive Polestar 2’s, which would otherwise be sitting idle, used as delivery vehicles for these boxes. Polestar staff hopped behind the wheel to assist in the deliveries.
At the final count, Polestar UK received 325 filled boxes from all media, staff and celebrities who took part, weighing 2.2 tonnes in total. Polestar UK then went on to match these donations kilo-for-kilo, raising the amount distributed to Fareshare UK to 4.4 tonnes. FareShare confirmed that this was enough to provide more than 10,000 meals for vulnerable people in the Greater Manchester area.