Part of the Team

Client: Medicine Sans Frontières

Economic pressure is rising, crises keep coming. How can £10 a month really help? People still care, but when need feels endless, £10 seems small, symbolic, even optional. MSF’s challenge wasn’t awareness, but convincing donors their £10 truly makes a difference.

Part of the Team shifted the view: donors aren’t distant supporters , they’re part of the mission. Their monthly gifts fund MSF’s independence and enable care for all, no matter what. The campaign delivered measurable growth in a declining market. We can’t disclose exact figures but it has generated the following uplifts: RGTV NET Income +258% YoY ROI +96% YoY Total Raised +51% YoY It did not ask donors to care more. It showed them they already mattered.