Missed Birthdays

Client: CALM with ITV Studios

CALM “Missed Birthdays” was a spectacular installation designed to raise awareness of suicide – each of the 6,292 balloons marked the birthday a young person missed because they died by suicide.

It drove 220 pieces of coverage, delivering over 350 million Opportunities to See through editorial coverage. 23,000 people shared the installation on their social channels. Most of all, the installation prompted 29,500 visits to the CALM C.A.R.E. Kit microsite delivering vital prevention information and advice.