Let’s Lift the Curfew “Light Up the Night”

Client: Sport England and This Girl Can

In 2023, This Girl Can uncovered The Enjoyment Gap – yet another stubborn gender divide meaning 2.4 million women than men reap the rewards of an active lifestyle. At the heart of this gap is a fundamental issue: safety. Our research revealed a chilling reality—by 2024, 72% of women had altered their outdoor exercise routines in winter due to safety concerns, a staggering 26% increase from the previous year.

That’s why, after launching Let’s Lift the Curfew in 2023, we took it to the next level in 2024—bigger, bolder, and more impactful. We lit up the dark, both literally and metaphorically, with a flagship event in Manchester and 136 runs across the UK. By hijacking the news agenda, we sustained media momentum for four months and counting, turning women’s safety into a national conversation. Partnering with grassroots organisations, we amplified voices, challenged systemic issues, and demanded change. Now an annual movement, Let’s Lift the Curfew is more than a campaign—it’s a rallying cry, inspiring women to reclaim their right to move freely, without fear.