Kindred

In the past 12 months, this has involved increasing consideration of therapy amongst new mums by 33% for the British Association for Counselling & Psychotherapy (BACP), exposing fashion’s water footprint on behalf of Epson and achieving a 33% uplift in people saying they’d consider becoming a probation officer following our Poet Laureate-led campaign for the Ministry of Justice. From engaging Gen Z in conservation alongside Bob the Drag Queen, to partnering with Rio Ferdinand to champion technical education, our work consistently blends cultural relevance with measurable impact. This focus on purpose continues to deliver commercial results. We welcomed 15 new clients in 2025 including BMW, MINI and Diageo. We achieved a 50% win rate and 83% client retention. Fee income reached £2.875m, profit grew 20% YoY to £406k, our third consecutive year of profit growth. As a B Corp with a score of 101.4, and a PRCA award winner for DEI, we hold ourselves to the same standards we set for clients and help shape the industry for the better, including our work to overcome ‘Purpose Paralysis’. At Kindred, ‘Positive Change is Serious Business’, and we continue to deliver this through sustained growth, diverse talent and impactful campaigns. Don’t just take our word for it though… "What sets [Kindred] apart is their commitment to doing what's right – not just what's easy – with a shared passion for purpose-driven impact." Lucy Hamilton, Global Head of Marketing, Talisker