This would be impossible without collaboration at every level across the business. Targets and initiatives are owned by the company as a whole, ensuring every employee is responsible for, and invested in, our Social Purpose and its impact.
We’ve identified four areas where we can make the biggest difference: Better Health, Climate Action, Diversity and Inclusion and Giving Back. In 2021 we ran multiple campaigns and initiatives across these areas, each with ambitious goals.
The results speak for themselves: 56m+ new and meaningful conversations thanks to Britain Get Talking; 1.1m young people taking action on mental wellbeing; almost a billion additional kids’ portions of vegetables sold; 1.2m people making sustainable swaps thanks to ITV’s Climate Action Week; 33% increase in lead roles filled by Black, Asian and Minority Ethnic talent on-screen; £13M+ raised for Soccer Aid for UNICEF. And this is just the tip of the iceberg.
In a world in which many traditional TV channels have been badly hit by big-budget global streaming services, through its social purpose, ITV demonstrated that it still has a relevant role to play, by being much More Than TV.