As the UK’s largest commercial public service broadcaster, reaching millions of people every day, ITV has the opportunity to change minds and behaviours, using its creativity, content and channels to inspire positive change in the wider world. ITV is committed to being “More Than TV”: going beyond just making TV programmes to making a positive impact on society.

This would be impossible without collaboration at every level across the business. Targets and initiatives are owned by the company as a whole, ensuring every employee is responsible for, and invested in, our Social Purpose and its impact.

We’ve identified four areas where we can make the biggest difference: Better Health, Climate Action, Diversity and Inclusion and Giving Back. In 2021 we ran multiple campaigns and initiatives across these areas, each with ambitious goals.

The results speak for themselves: 56m+ new and meaningful conversations thanks to Britain Get Talking; 1.1m young people taking action on mental wellbeing; almost a billion additional kids’ portions of vegetables sold; 1.2m people making sustainable swaps thanks to ITV’s Climate Action Week; 33% increase in lead roles filled by Black, Asian and Minority Ethnic talent on-screen; ​​£13M+ raised for Soccer Aid for UNICEF. And this is just the tip of the iceberg.

In a world in which many traditional TV channels have been badly hit by big-budget global streaming services, through its social purpose, ITV demonstrated that it still has a relevant role to play, by being much More Than TV.