I know

Client: Medical Aid For Palestinians

After two years of Israeli bombardment of Gaza, public shock was giving way to compassion fatigue, with repeated imagery fostering fatalism and inaction. Medical Aid for Palestinians set out to reignite belief in the future of the Palestinian people by reframing the narrative — not as one of passive victimhood, but of resilience, agency and moral urgency.

The film I Know opens with a familiar image of suffering before subverting expectations, taking audiences inside the mind of a Palestinian hospital worker whose calm, authoritative testimony guides the story. Only at the film’s end is it revealed that she is a doctor, underscoring the central truth: under bombardment, no one in Gaza is safe — not even those saving lives. Built entirely around frontline testimony and developed in close collaboration with doctors and civilians, the film’s authenticity — from dialogue to medical detail — ensured trust and emotional impact. Shared by over 1.3 million viewers, I Know reignited public conversation around the protection of healthcare workers and facilities, powerfully refocusing attention on the moral imperative to defend healthcare in conflict zones.