Giving More' Christmas 2020

Papa Johns

It all started with a question - what if brands spent less on Christmas Ad production and donated the money saved to charity? So that's exactly what we decided to do...

Our DIY campaign approach to Christmas allowed us to contribute £60k of creative design and production budget, and the entire campaign eventually managed to raise an enormous £314k in 5 weeks. Smashing our target by £114k. All this while still ensuring the campaign highlighted the plight of the charities but remained fun and true to the brand.

We are incredibly proud of the campaign, its approach, and the reaction it received from our customers, peers, and franchisee community. We felt It was a bold decision to design a campaign around our charity partners with no reference to products, price, or promotions, but we wanted to do the right thing and make a much-needed contribution to the charities.