Four million oysters to the rescue

What do oysters and pets have in common? More than you’d think.

“Four Million Oysters to the Rescue” turned Purina Europe’s ocean restoration programme into an emotive story of science, hope, and human connection. The campaign made national headlines on BBC’s 7pm News, delivered 225 pieces of quality coverage, over 300,000 organic views and standout engagement across every channel, turning a niche subject into a national conversation. Through immersive storytelling, influencer partnerships and striking video content, we brought to life the creation of a new oyster reef and showed why it matters to Purina, to pets and to the planet.