easyJet Uniform Donation Scheme

For many families and jobseekers, the cost of clothing is more than an inconvenience—it is a barrier. Children can feel excluded at school without the right uniform, and people looking for work can be held back from interviews simply because they cannot afford smart attire. easyJet’s inclusion led campaign tackles this often overlooked inequality by transforming retired crew uniforms into a source of confidence, dignity and opportunity.

In updating our crew uniform for the first time in 15 years, we saw an opportunity. Instead of viewing end of life uniforms as waste, we reimagined them as an opportunity to address deep social inequalities. Driven by commissioned research highlighting rising clothing poverty across the UK, we created a structured system to collect, de tag, sort and redistribute garments—prioritising donation to families in need of school clothing and jobseekers preparing for interviews, through trusted local charity partners. Starting in communities near major bases such as Luton and Gatwick, the programme has already donated 2,000+ garments, diverted 3,000kg of textiles from landfill, and supported hundreds of people through charity partnerships. Alongside this, a national awareness campaign generating 450+ pieces of coverage, shining a light on how clothing affordability limits access to education and employment. Crucially, this is not a one off initiative. easyJet has embedded a permanent policy ensuring uniforms will be similarly repurposed whenever crew leave the business and at every future refresh. It means our uniform is no longer a uniform. It’s a vehicle for removing barriers and providing opportunity.