Disability: Ask Don't Assume

Client: Government, Office for Equality and Opportunity

Negative attitudes and assumptions from non-disabled individuals can severely impact the lives of disabled people – affecting their employment, career progression, education, and social participation. A common issue is offering help based on assumptions rather than actual needs.

To combat this, our campaign encouraged non-disabled individuals to #AskDontAssume. Utilising powerful storytelling and ally support, our partnership with 4Studios highlighted misconceptions and normalised inclusive behaviour. This was amplified through targeted out-of-home, social media, and display channels. The campaign exceeded expectations, with 91% of participants indicating a willingness to adopt positive behaviours towards disabled individuals. When translated into action, these intentions will significantly enhance the quality of life for disabled people across the UK.