The global COVID-19 pandemic is the worst public health crisis the UK has faced for a generation.
To meet this challenge the Government set up The Covid-19 Response Communications Hub in the Cabinet Office, at the heart of Whitehall. This brought together comms professionals from across government departments: The NHS, Public Health England, Department of Health and Social Care, Business, Transport, Education and the Foreign Office. Embedded in this team was an agency ecosystem led by OmniGOV and MullenLowe.
In the past 12 months, The Hub has delivered over 250 campaigns. Campaigns which sometimes represent the most profoundly challenging issues in society. At other times they simply aim to inform the public.
But at all times they matter. They matter to people across the UK and beyond; to us, our families and our communities. None more so than during arguably the toughest and biggest communications challenge this country has ever faced - COVID-19.