CanesMeno: Reimagining Menopause Support

Menopause is too often overlooked, leaving women unprepared, unsupported, and invisible. Nearly 70% of UK women enter this stage without recognising the signs, while the market is fragmented and filled with confusing messages.

New CanesMeno® by the experts at Canesten, the UK’s women's health brand – boldly entered the category to reimagine the menopause experience at scale. Backed by global expertise in women’s health, CanesMeno® brings trusted, accessible, and inclusive solutions to help women feel informed, confident and in control. At the heart of the launch is the CanesMeno® Hub, a free digital platform offering a signs tracker, expert advice and education. Alongside this, a scientifically formulated product range was launched to improve holistic and self-care. To cut through the noise, we delivered an integrated campaign spanning TV, PR, digital, in-store and policy advocacy. Our new TV advert challenges outdated narratives as a relatable “Meno Milestone,” normalising menopause as a life stage to navigate confidently. Through PR and policy advocacy, ‘Menopause Unmissed’, championed menopause education and the role of self-care and pharmacy, while partnerships with 16 diverse ambassadors brought authentic voices to the conversation. The results speak volumes: over 1.2BN combined total media reach, over 7.4M social engagements and thousands of women actively using the Hub. We shifted perceptions, reframing menopause from something women silently endure to a milestone they can own. By combining education, innovation and representation, CanesMeno® not only is igniting cultural change but also sets a new benchmark for how OTC brands can lead with purpose.