BT Stand Out Skills

Pitch Marketing Group

Agency: BT

The Covid-19 pandemic had a profound effect on the UK job market. With half as many job vacancies as the year prior, but with 40% more applicants. It has proven to be one of the worst times to look for a job in living memory.

So, to help Britain's jobseekers, BT launched Stand Out Skills; a six-week integrated campaign offering jobseekers of all ages free and unmissable tips and tools to help them stand out at every stage of the process.

Stand out Skills combined specialist advice from employment experts with entertaining content from celebrities known for 'standing out' - Drag Queen Divina De Campo, TV presenter Anita Rani and comedian Iain Stirling - to directly help half a million people in their time of need.