Big Give Christmas Challenge 2025

Big Give, the UK’s largest match funding platform, has transformed charitable giving since 2008, enabling over £420 million to be raised for more than 21,000 charity projects. By matching public donations with funds from philanthropists, foundations, and companies, Big Give empowers charities to double the impact of every gift.

In December 2025, Big Give’s flagship Christmas Challenge broke records once again, raising £57.4 million in just seven days to support 1,591 charities across the UK. This extraordinary result was achieved during a time of financial pressure for both charities and donors, highlighting the campaign’s ability to inspire generosity and deliver meaningful impact when it is needed most. The integrated campaign combined bold storytelling, creative video content, multi-channel media, and high-profile celebrity advocacy. Hero and vox-pop films produced by Duna Studios captured the spirit of giving, while Soho Communications secured extensive press coverage and amplified the campaign’s reach. By strategically engaging charities and the public, the campaign not only maximised donations but also strengthened charities’ capacity to fundraise, building confidence and lasting relationships with supporters. The Christmas Challenge united donors, charities, and funders across the UK, demonstrating how innovative collaboration and match funding can multiply generosity and transform lives. In just one week, the campaign showcased the power of collective action, leaving a lasting mark on the UK’s fundraising landscape.