Big Give Christmas Challenge 2024

Big Give, the UK’s largest match funding platform, has transformed charitable giving since 2008, enabling over £345 million to be raised for 19,000+ charity projects. By matching public donations with funds from philanthropists, corporations, and foundations, Big Give empowers charities to double donations and double their impact.

In December 2024, Big Give’s flagship campaign, the Christmas Challenge, raised an extraordinary £44.7 million in just seven days, benefiting 1,267 charities across the UK. This record-breaking success came during a challenging economic landscape, demonstrating the campaign’s resilience and innovation in fundraising. The integrated campaign delivered 117 million opportunities to view, combining national press coverage, OOH advertising, social media activations, and online celebrity endorsements. With creative support from Shape History and PR expertise from Soho Communications, Big Give crafted a compelling narrative: the power of doubling — not just for mince pies or Christmas lights, but for transforming lives. The Christmas Challenge united donors, charities, and funders to create meaningful change, achieving unmatched scale and impact in the UK’s fundraising calendar.