Beat The Gap: Twenty years of the Women and Retirement Report

Client: Scottish Widows

The UK’s Gender Pension Gap stubbornly refuses to close, leaving vulnerable women at risk of retirement poverty. Scottish Widows have been campaigning on the issue for 20 years through its Women and Retirement Report.

The Beat the Gap: 2024 Women and Retirement Report took up the mantle and combined fresh research with 20-years of insight to surface new trends and identify solutions to the issues women face and continue Scottish Widows' campaigning to make important changes and narrow the gap. Using innovative techniques, Teamspirit and Frontier Economics worked with Scottish Widows to model raw data and create the proprietary National Retirement Forecast, and content that pinpointed new inequalities - and how they can be eliminated, including the powerful headline that without change, the gender pension gap will take another 20 years to close. The campaign has been influencing change for two decades - with reports being used in policy conversations and media. Major improvements have occurred -including auto-enrolment which brought many women into workplace pension schemes for the first time The campaign has achieved widespread media coverage, supported more vulnerable groups from the self-employed to an ethnic minority audience, reached millions more through social media and powerfully influenced policy conversations.