Accelerating restoration globally with the launch of the innovative science-based platform, Restor

Greenhouse Communications

We’re losing nature at an unprecedented rate – the most recent IPCC report states that 95% of the earth’s land will become degraded by 2050, due to unsustainable agricultural practices. Yet, nature is part of the climate solution and restoration is critical to help us absorb carbon from the atmosphere and build resilient rural communities.

For global restoration to happen at scale, we need to connect people to restoration projects globally and locally. Built on Google Earth Engine and described as a “Google Maps for restoration,” Restor is an online platform that connects people to scientific data, funding, and each other to increase the impact, scale and sustainability of restoration efforts. Greenhouse Communications and Restor strategically planned to launch the online platform when Restor was announced as a finalist for the prestigious Earthshot Prize. By identifying the countries that had the most potential for restoration (US, UK, Europe, Kenya, Australia, India, Brazil, Costa Rica and Ecuador), and the most effective digital platforms in these markets, Greenhouse devised a targeted six-week campaign that put Restor on the map and reached, connected, and supported the global restoration community. The campaign resulted in thousands of local restoration leaders from across the world joining Restor and the conversation online, such as Kate Brandt (Chief Sustainability officer at Google) and Tim Christophersen (Head of Nature for Climate at United Nations Environment Programme), establishing Restor as THE platform to use to access free scientific information and connect to local restoration leaders anywhere in the world.