A Picture of Health

Client: National Art Pass from Art Fund

Is looking at art really good for us? This widely held belief has previously lacked hard evidence. Until this campaign.

In partnership with King’s College London, we created ‘A Picture of Health’ - a unique physiological study, using new techniques which provided the first measurable evidence of the immediate benefits of art on our health and wellbeing. As well as furthering science’s understanding of the fundamental value of art it generated a seismic cultural footprint - 549 pieces of coverage (including the coveted Times front page), global syndication, 70 broadcast hits and an immediate 10% increase in product consideration for the National Art Pass.