Emmanuel Adediran
Business Director , mediaReach OMD
Emmanuel Adediran "ACE" is a distinguished marketing executive and thought leader, currently driving growth for West & Central Africa's largest media agency network. With a proven track record of elevating over 25 top brands across diverse sectors—including FMCG, banking, fintech, edutech, luxury, media, e-commerce, and telecom—he is renowned for his expertise in media, marketing research, data analytics, consulting, and brand management. A member of the Harvard Business Review Advisory Council, Emmanuel is co-author of "Africa's Goldmine" and the first Nigerian agency representative to both win Gold and serve as a judge at the Festival of Media Global Awards. Recognized among Nigeria's Top 35 Marketing Communications Professionals, he has earned over 30 local and international awards. Emmanuel is a committed industry advocate, pivotal in publishing The MediaFacts Book - an authoritative resource spanning 20+ African markets and in producing landmark reports such as "Economic Contribution of the Marketing Communications Industry in Nigeria" with PwC. As visiting faculty at Lagos Business School and Alphabet Media Academy, he shapes future marketing leaders. He also serves on the Board of Trustees for MyLEAPS Initiative, empowering youth through leadership, education, and community engagement.
