DR CHRIS ARNOLD
Head of Strategy , Creative Orchestra / CONNECT2
Chris has been a passionate champion of ethical marketing for 20 years. After he left Saatchi & Saatchi, where he was a board director, he founded one of the first specialist ethical marketing agencies in the UK before founding Creative Orchestra (ethical brand marketing & advertising) and co-founding CONNECT2 (specialists in business to community engagement). He wrote the book Ethical Marketing & The New Consumer, wrote the Brand Republic blog on ethical marketing for almost 10 years and is currently writing Why Doing Good is Good Business (aka Brands That Actually Give A F***). He's lectured all over the world on ethical marketing and advises and lectures on the MA Advertising course at Bournemouth University. He is a Dr of Business and a member of the Institute of Corporate Responsibility and Sustainability (ICRS).