Bill has over 20 years of experience helping brands transform their commercial and marketing strategies for an increasingly digital world. Bill started his career in a digital agency start-up in San Francisco in the late 90's before spending the next 8 years leading early digital innovation businesses in the Omnicom network. In 2008, he left to launch AnalogFolk with the mission to help brands use digital to make the analog world better. In the 12 years since the agency's launch, Bill has led its growth to over 300 Folks in 8 offices across Europe, Asia, North America and Australia. In 2019, AnalogFolk won the recognition Bill coveted the most when it was voted to be Campaign Magazine's Digital Innovation Global Agency of the Year. This followed recognition for commercial success by The Sunday Times (#12 in their fastest growing international companies in 2017) and Econsultancy (placing 29th in their top 100 digital agencies in 2018). Today, the company is a lead strategic partner for some of the world's most famous brands including HSBC, Nike, Diageo, Coca Cola, Beats by Dr Dre, and Bayer. With AnalogFolk's roots firmly established, Bill has shifted his focus from building the company at its CEO, to working closely with its biggest clients as Chief Client Officer. In this role he is helping these brands to deliver on the full potential for digital to deliver valuable products, services and experiences that improve business performance whilst having a positive impact on society.