Anna Campbell

Anna is a self-aware and empathetic media agency leader, with over 30 years of experience managing local, regional, and global client relationships. A dedicated agency loyalist, she has successfully led multi-million-pound global and regional new business pitches and has consistently supported local markets in achieving their goals and delivering impact. In her current role as Managing Director of Carat Global, Anna leads the 70 strong London-based global team and oversees key client relationships for Vodafone, Mastercard Europe, and IKEA. Anna has been recognised in Campaign's 40 Over 40 and The Drum's BD100, and has served on the IPA's New Business and Marketing Group Committee, championing excellence across the industry. She represents dentsu on International Women's Day panels, founded the media practice DEI committee, and actively mentors colleagues within and beyond the organisation. Outside of work, she's a proud mum of two, wife, and competitive horse rider.