Amy Williams

CEO , Good-Loop

She/Her

Amy is on a mission to convert people's attention & data into funding for good causes around the world. She founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup-kitchen in Argentina. Today working with the likes of Unilever, Coca-Cola and H&M, Good-Loop is The purpose-powered advertising platform that drives engagement and builds brand love whilst donating millions to amazing causes around the world.   Amy is one of Forbes Europe's 30 under 30, she's one of Ad Age's 2020 Women to Watch Europe and is a face of the United Nations #SheInnovates global campaign.