Alicia Edmonds-Smith is a Senior Managing Director in Strategy and Communications at Teneo. Alicia has created and lead communications campaigns for some of the world's most famous consumer facing brands, spanning multiple sectors and business challenges. Previously, she co-led a team of over 100 people in the Campaigning Centre of Excellence at Teneo, where purpose was at the heart of campaign development. She works closely with UK CEOs and senior marketing and communications clients to drive high-impact activity that transforms reputations, educates audiences and manages complex issues. In addition to leading client teams, Alicia also sits on the UK Executive Committee at Teneo.