OFFICIALLY OPEN FOR ENTRIES
The landscape of business has fundamentally changed: purpose is no longer a "nice-to-have" CSR initiative; it is the new, non-negotiable rule for commercial success.
Supported by leading titles like Campaign, PRWeek, and Third Sector, The Purpose Awards celebrate the campaigns that successfully merge significant social impact with clear business results.
Our awards are here to praise work and impact the visionary people, dedicated teams, and forward-thinking organisations behind them.
First entry deadline: Thursday 15 January
WHY ENTER
In a world demanding authenticity at every turn, the Purpose Awards is the most powerful statement your organisation can make about its values and its effectiveness.
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By entering, you could gain unmatched exposure and attention across three industry-leading titles: Campaign, PRWeek, and Third Sector. Ultimately, the award serves as a 360-degree endorsement, validating your work from every critical angle: creative excellence, reputational impact, and authentic social value.
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CATEGORIES
BRAND LED
BEST ADVOCACY CAMPAIGN
BEST ENVIRONMENTAL CAUSE CAMPAIGN
BEST EQUALITY & INCLUSION CAUSE CAMPAIGN
BEST FUNDRAISING CAMPAIGN
BEST HEALTH CAUSE CAMPAIGN
BEST PUBLIC AWARENESS CAUSE CAMPAIGN
CHARITY OR NGO
BEST ADVOCACY CAMPAIGN
BEST ENVIRONMENTAL CAUSE CAMPAIGN
BEST EQUALITY & INCLUSION CAUSE CAMPAIGN
BEST FUNDRAISING CAMPAIGN
BEST HEALTH CAUSE CAMPAIGN
BEST PUBLIC AWARENESS CAUSE CAMPAIGN
COLLABORATION
BEST ADVOCACY CAMPAIGN
BEST ENVIRONMENTAL CAUSE CAMPAIGN
BEST EQUALITY & INCLUSION CAUSE CAMPAIGN
BEST FUNDRAISING CAMPAIGN
BEST HEALTH CAUSE CAMPAIGN
BEST PUBLIC AWARENESS CAUSE CAMPAIGN
PUBLIC SECTOR
BEST ADVOCACY CAMPAIGN
BEST ENVIRONMENTAL CAUSE CAMPAIGN
BEST EQUALITY & INCLUSION CAUSE CAMPAIGN
BEST HEALTH CAUSE CAMPAIGN
BEST PUBLIC AWARENESS CAUSE CAMPAIGN
SPECIALIST
BEST PROOF OF AUTHENTICITY
BEST USE OF CELEBRITY AND/OR INFLUENCERS
BEST USE OF CREATIVITY
BEST USE OF TECHNOLOGY
NEW: LONG TERM COMMITMENT
COMPANY & INDIVIDUAL
AGENCY OF THE YEAR
BRAND OF THE YEAR
GRAND PRIX
CAMPAIGN OF THE YEAR
CO-CHAIRS OF JUDGES
EXCLUSIVE SNEAK PEEK: SOME OF YOUR PANEL OF JUDGES HAVE SHARED THEIR TOP TIPS FOR ENTERING...
We know you're eagerly waiting to meet the incredible experts who will be evaluating your entries. But before we reveal their identities, we wanted to give you an exclusive, behind-the-scenes advantage! We've managed to pull together the top-tier advice directly from our yet-to-be-announced panel.
While the curtain remains drawn on our judges for now, you can be sure they are the most respected and knowledgeable leaders in the field. This is your chance to get inside the minds of these industry giants and understand exactly what they'll be looking for.
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"Think about outcomes and impacts - not what you did, but why, and what difference it made. To the business, and critically, to the stakeholders that business serves."
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"Be bold, be creative and be proud of the work you are doing."
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"Show the change. I would love to see how ideas have turned into actions that have made a difference in the world."
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"Clarity and focus - what's the problem? How did you tackle it? What change did you create?"
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"My top tip is to be clear about the actual difference social purpose activity can achieve - not just eyeballs or reach, but difference in lives, attitudes and policy."
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"Be clear about what you're setting out to solve - and SHOW EVIDENCE of the impact. Keep it simple and honest."
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"Authenticity - some of the best work I've seen is when it resonates so strongly with who it's about or who it's for. Even better when it's co-created by the people at the very heart of it. That's what i'll be looking for this year."
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"Put the same love into the entry as you did the work itself. A well-crafted entry always comes across and makes judging easier."
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"Show us your work has real substance. Tell us why it matters to the brand, and show us what changed as a result."
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Stay tuned - the announcement of our esteemed judges is coming very soon!
NOMINATE YOURSELF OR A COLLEAGUE
TO BECOME A JUDGE
All entries are meticulously reviewed and scored by an elite panel, handpicked by the editors of PRWeek, Campaign, and Third Sector. Judges are selected solely based on their proven professional expertise and breadth of industry knowledge. We are committed to an inclusive and diverse panel composition to guarantee the most comprehensive and authoritative insight into every submission.
KEY INFORMATION
DATES FOR YOUR DIARY
First entry deadline: Thursday 15 January
Second entry deadline: Thursday 19 February
Shortlist Announced: April 2026
Awards Ceremony: June 2026
PRICES
First entry deadline fee: £475 + VAT
Second entry deadline fee: £630 + VAT
THE EDITORS' VIEW
Hear about the importance of the Purpose Awards...
AWARDS NIGHT
Join the most anticipated celebration of purpose-driven campaigns and social impact of the year, in June 2026.
Optimise your experience. Extend your London experience.
We know travelling can be challenging, but this year’s Purpose Awards 2026 at the iconic Jumeirah Carlton Tower is nestled in the heart of London's vibrant city centre, offering the chance to turn your trip into a strategic business opportunity!
Why not maximise your time here?
Capitalise on this opportunity:
- Build Authentic Trust: Ditch the video calls. Strengthen existing relationships with influential leaders in ESG, CSR, and social impact, and forge new, valuable partnerships through face-to-face meetings.
- Expand Your Strategy: Uncover the cutting edge of purpose-driven trends, winning ESG strategies, and best practices across different regions and sectors, giving your organisation a competitive edge.
- Make it Unforgettable: Blend high-level business networking with the leisure and culture of one of the world's best cities for a truly productive and enjoyable trip.
PARTNERSHIP OPPORTUNITIES
The Purpose Awards celebrate the visionary campaigns and teams driving positive change through innovative solutions that make a tangible impact.
By partnering with the Awards, you demonstrate your commitment to fostering environmental and social progress while amplifying your brand to the leaders and trailblazers in this space. Sponsoring the Purpose Awards offers a strategic opportunity to align your business with exceptional purpose-driven initiatives, connect with a targeted, engaged audience, and achieve your marketing and business goals.
This is more than just a partnership – it's an opportunity to create meaningful engagement with the community across online platforms, social media, email, and in-person. We’ll work closely with you to ensure a sponsorship experience that resonates with your objectives and leaves a lasting impact.
Please contact Jess Wain at [email protected] for more information.
GALLERY 2025
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