Alnahda and Blue Hat launched an integrated campaign that highlights the importance of breaking the bias with a variety of activations implemented online and offline. We wanted to harness International Women’s Day as an opportunity to shed light and change behavior vis-a-vis the topic of gender biases. Online, we launched a role play test that can calculate the “level of bias” for different users followed by educational content aggregated through social media and containing exact steps on how to support the other half of society. Offline, we created an illuminated installation that featured words of empowerment shown onto passersby to raise awareness, and collectively #BreakTheBias.”
Our objective from these activities is to push for gender inclusion by allowing the general public to re-examine their daily actions and behavior, in the hopes of uncovering (un)conscious biases manifested in daily decision making and choices, in the hopes of driving positive behavior change in society.