Greenland to Glasgow


Melting sea ice and rising global warming is an urgent threat but out-of-reach statistics and jargon mean many are naive to the speed or severity of it. No ice, no life.

To turn a distant problem into a visible threat and on mainstream media and consumer consciousness, and further up government agenda ahead of COP26, Frank worked with UN Patron of the Oceans, Lewis Pugh, to take one man’s superhuman feat of physical endurance and turn it into a leading news story. Ultimately creating over 500 pieces of coverage, 106 nations joining the call to protect 30% of oceans by 2030, and the largest conservation drive in history.