
Our campaign needed to engage with a vast audience, yet with a concept that would resonate with each individual. We created a campaign to challenge and educate the community with specific warning signs that we hid in plain sight. Creatively adapting current viral video concepts to suit our own message, the campaign drew in millions of people who were surprised when the video took a dramatic twist. Created in-house and for a small production budget of less than £3k, the campaign has overwhelmingly delivered against the objectives that will contribute to the safeguarding of exploited children.