Holland & Barrett becomes first UK retailer to ban wet-wipes
Pegasus
Client: Holland & Barrett
According to EarthWatch Institute , 9.3million wet-wipes are flushed down toilets every day, making their way to oceans, rivers and sewers, damaging marine life and creating huge costs for consumers. In the UK, wet-wipes are blamed for 80% of blockages, costing an estimated £100million a year.
Becoming water smart, for good
Interel
Client: Ecolab
The world’s water supply is limited and demand is increasing significantly. The gap between global water supply and demand is projected to reach 40% by 2030. In Europe, many regions have already been hit by droughts over the past summers and this doesn’t only affect the Mediterranean countries: a little known fact is that London is the most...
The Romans
Client: OVO Energy
THE WORLD IS ON FIRE.
MullenLowe salt
Client: Dove
Dove challenged us to drive awareness of and inspire advocacy for their industry-leading sustainability commitments and actions to tackle plastic waste amongst global consumers.
DeVries Global
Client: Zippo
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is great, but at times, difficult to control. Across the globe, fires destroy 4% of our forested land a year and a staggering 84% of those fires are caused by human hand. As creators of one of the most famous flames, Zippo® is intimate...
ITV
Anxiety and depression in children is increasing. ITV interrupted Britain Get Talking, pausing to get people to stop watching and start talking to boost mental wellness. The whole ITV network got behind it and 2.8m people started a conversation.
LinkedIn Discuss: Fertility At Work
EdComs
Client: Boots Soltan
Melanoma skin cancer is the 5th most common cancer in the UK, but 86% of melanoma skin cancer cases are preventable. Five serious sunburns during childhood can increase the risk of skin cancer by 80%, which is why the Soltan Sun Ready education programme seeks to instil sun safe habits that last a lifetime and forms a key part of Soltan’s...
Vivobarefoot
In 2019, Vivobarefoot launched Shoespiracy as a way of addressing a foot-shaped public health issue. As humans have evolved, a vast proportion of these years were spent barefoot, but since the development of shoes, and the running boom in the 20th century, there has been much more research focused on improving these shoes compar...
UNILAD: The Illegal Blood Bank
LADbible Group and Elvis
1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints cannot be collected due to an outdated, discriminatory law.
First for Women #16DaysOfLight
Foxp2
Client: First for Women Insurance
The SA insurance category is cluttered. First for Women (FFW), a challenger insurance brand that’s specifically designed for women, has to cut through in clever ways to remain salient and build affinity brand status.
Signsbury’s - The world's first deaf-friendly supermarket
Gravity Road
Client: Sainsbury's
It’s fair to say that employee volunteering initiatives, although noble, rarely make global headlines. But then, Signsbury’s wasn’t an ordinary case.
The Romans
Client: Method
You know when a brand makes its logo rainbow coloured for Pride?
VCCP
Client: Cadbury
"Cadbury was founded by John Cadbury in 1824 to give back to the community - inspiring our brand platform, “There’s a glass & half in everyone”. .
Girlguiding make a fantastic #PlasticPromise
Pegasus
Client: Girlguiding
#PlasticPromise is the UK’s largest ever girl-led campaign tackling plastic pollution. Over 100,000 girls made a #PlasticPromise and demonstrated Girlguiding’s ‘power’ with a week of local action; urging the public to join them in making a small lifestyle change to reduce single – use plastic.
Blue Insider – James Blunt/Business Insider Takeover, Blue Marine Foundation
freuds
Client: Blue Marine Foundation
The Problem: freuds teamed up with a small charity that was doing exceptional work on environmental issues but receiving limited public attention – in part because their work focuses on international waters, well below the surface of the ocean.
23red
Client: City to Sea / Refill
By now, we all know that plastic bottles are bad for our oceans. Yet, many of us still buy them. Why? Because people don’t know where they can fill up or they feel uncomfortable asking in a business where they’re not making a purchase.
Greenhouse PR
Client: UK Student Climate Network
More than 350,000 people in the UK took to the streets on 20 September 2019 as part of the Global Climate Strike – the largest gathering of its kind in world history.
ENGINE UK
Client: E.ON
Fighting air pollution is a critical cause. It kills one in twenty people in the UK, and has far-reaching impact on the health of many more. Yet because it’s largely invisible, it’s also been largely neglected. As part of the wider environmental debate, clean air doesn’t get the airtime it deserves.
#PainNoFilter, Versus Arthritis
Headland Consultancy
Client: Versus Arthritis
#PainNoFilter was an Instagram campaign by Headland for Versus Arthritis, launched in order to shed light on the painful reality of living with arthritis. The aims were threefold: to dismantle the myth that arthritis was merely an ‘old-person’s disease’, to raise awareness of the condition and to construct an online support community&...
Giving to Help Others - All about Organs
EVERFI EdComs
Client: Team Margot Foundation & All Good Co. CIC Orgamites
Giving to Help Others is an education programme, established by the charity Team Margot Foundation, in partnership with NHS Blood and Transplant. The programme seeks to change perceptions and behaviours in relation to blood, bone marrow, stem cell and organ donation.
JPA Health
Client: Autistica
People who think and see the world differently have the potential to bring huge value and diversity of thinking to society, but also face complex and overlapping challenges. Many people have more than one neurodevelopmental or mental health condition (NDCs), yet we live in a system that addresses one at a time.
Special Olympics World Games Abu Dhabi 2019
freuds
Client: Special Olympics World Games Abu Dhabi 2019 Organising Committee
Ahead of the 2019 Special Olympics World Games in Abu Dhabi, public engagement with the event had dipped to worryingly low levels in the U.K. The success of the Games’ inclusive mission relies upon enthusiastic support from the public. freuds was tasked with bringing the Special Olympics movement to a new and wider U.K. audience.
Pegasus
Client: World Child Cancer
Over 6,000 children are expected to develop cancer each year in Bangladesh, but only a quarter of these will ever receive a diagnosis. With a population of 164 million people, there are only six trained paediatric oncologists – all of whom are male. Despite overcrowded facilities, the majority of female nurses are overlooked and u...
Alfred
Client: World Animal Protection UK
Brief: Challenge the perception of the beloved Nando’s. Persuade thousands of its own loyal customers to sign a World Animal Protection UK petition asking it to make urgent animal welfare improvements in order to improve the lives of millions of chickens.
ZAG
Client: STAMMA
According to the 2018 YouGov Polling 3% of adults in Britain stammer and 99% feel shame regarding their stammer. It’s an issue that is not well understood or taken seriously by many with 50% of the survey participants believing a stammer is caused by nerves, and 1 in 5 people claiming they don’t mind if someone makes a joke about stammering...
The National Lottery’s 25th Birthday
freuds
Client: The National Lottery
In 2019 The National Lottery Promotions Unit brought freuds on board to help them celebrate its 25th Birthday with everybody in the U.K. and bring to light the £40 billion that National Lottery players have raised for good causes over the years.
Stein IAS
Client: WIN
New York City has around 23,000 homeless children, so the Stein IAS New York office chose charity WIN as the beneficiary of their creative Christmas charity project. With the campaign focussed on children in need, we wanted this project to tell the story of these most unfortunate, ordinary kids, and produce something that childr...
W and XYZ
Client: The Children's Society
Stab vests for kids? Bruise concealer? A social networking app called grooma? The Store of Modern Childhood was the ‘back to school’ shop with a difference, revealing the hidden anxieties experienced by many kids in the UK. It was created to launch the Good Childhood report from The Children's Society and put child wellbeing on the nati...
Effervescent
Client: Co-op Foundation
Lonely Not Alone is an innovative campaign created by young people, for young people. Co-produced by a group of 11 to 22 year olds, it shows young people everywhere that you might be lonely, but you’re not alone.
Supporting the frontline of humanitarian care
Crafted
Client: Médecins Sans Frontières UK
The Crafted team is incredibly proud to support the global humanitarian work that Médecins Sans Frontières carry out daily.
Alnahda Society
AlNahda is a Saudi nonprofit organisation dedicated to the social and economic empowerment of women. For Ramadan, a month of philanthropy and charity, AlNahda wanted to respond to the UN’s Sustainable Development Goal of ending poverty. They wanted to create a campaign that would highlight AlNahda’s impact on the lives of underprivilege...
Mercy Ships UK
Between 01/10/2019 and 31/12/2019 Mercy Ships ran a UK Aid Match supported campaign called #ChangeTheOdds which aimed to generate awareness about the global surgery crisis, the work of Mercy Ships and to raise £1.2 million that would be used to fund projects in Senegal and West Africa.
VCCP
Client: Transport For London
London’s air is slowly killing us. Over two million Londoners live in areas that exceed legal limits for NO2, of which over 400,000 are children*. With the launch of the Ultra Low Emission Zone (ULEZ) in 2019, London met that battle head on. With the stakes so high, our campaign simply had to work. By clearly planning out three di...
Hill + Knowlton Strategies
Client: Smart Energy GB
Everyone is talking about climate change and saving the planet, but we aren’t talking about the one significant way in which Great Britain could meet its climate change goals: energy efficiency and reducing energy waste. All because the majority of people don’t see it as important. Smart Energy GB wanted to tackle this disparity and for the...
“Life Lolli” – The Life Saving Lollipop
Ketchum Germany, BBDO Düsseldorf, Peter Schmidt Group GmbH, Fuse Omnicom Media Group Germany, OMD Germany, areasolutions GmbH
Client: Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ)
Every day, two children in Germany are diagnosed with blood cancer. Globally, it’s 100,000 cases annually. Often a stem cell donation is their only chance for survival, but the odds of finding a match are high. The Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ) works to save lives by maintaining the largest...
freuds
Client: Public Health England & NHS England
The Government’s first-ever mental health campaign connected 1.6 million people to much-needed advice services, while reframing the mental health conversation and establishing a new digital model for preventative care.
MullenLowe Group UK
Client: National Health Service
As far back as the start of 2019, the NHS needed support. In a by-gone pre-Covid19 era, campaign budgets for nursing recruitment had been cut as other pressures commanded more of the public purse. The NHS needed to fill roles immediately and build a legacy for the future. A future which relied on high quality student applications (via unive...
‘We Are the NHS’ nursing recruitment campaign
freuds
Client: NHS England
Now, more than ever, we understand the value of our devoted NHS workforce. Our nurses have an incredible impact on our lives, but sadly, nursing vacancies remain high. The ‘We Are The NHS’ campaign sought to fill more of those vacancies and increase positive perceptions of working as an NHS nurse.
Glasgow Caledonian University
The #erasethegrey campaign is an innovative, visually striking campaign with three key aims: to tackle the silence around gender based violence (GBV); to challenge the widespread myths around GBV; and to highlight sources of support for those affected. With an eye-catching visual of white and grey text on a black background, delivered throu...
Language
Client: Irish Human Rights and Equality Commission
Anyone can have a disability. It’s people’s perceptions that need to change because disability is not going away, it’s part of being a human, and I think the main thing that we need to change is people’s perception and awareness of disability.' - Shelly Gaynor, Participant
Dimensions Learning Disability and Autism Leaders’ List 2019
Stand Agency
Client: Dimensions
There are approximately 700,000 people with autism, and 1.5million with a learning disability, in the UK. Often overlooked, they face many injustices and exclusions across society – from opportunities in sports and the arts, to involvement in politics, and employment opportunities.
Digital Detox
Client: MARINElife
As a digital design agency with a passion for the environment, we actively seek out charities who need our help. MARINElife brought us a worthy challenge: to bring digital into the charity for the first time to increase public interaction and aid their goal of protecting endangered species of dolphins.DeVries Global
Client: Zippo
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is great, but at times, difficult to control. Across the globe, fires destroy 4% of our forested land a year and a staggering 84% of those fires are caused by human hand. As creators of one of the most famous flames, Zippo® is intimate...
The Innovate Irrigation Challenge
Grayling
Client: AB Sugar
Together, AB Sugar and Grayling launched The Innovate Irrigation Challenge - a hackathon designed to invite new ideas for helping the business reach its sustainability targets. The hackathon had a specific focus on stopping irrigation water losses in agriculture and had a prize of £10,000. As well as these new ideas, objectives also in...UNILAD: The Illegal Blood Bank
LADbible Group and Elvis
Client: FreedomToDonate
1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints cannot be collected due to an outdated, discriminatory law.
Fearless PR
Client: Vicky Martin Method
Vicky Martin is a leading medical tattooist with a real purpose to help women who have had breast cancer surgery feel whole again.
Soho House
Open House is a creative mentoring programme for young people from lower socio-economic backgrounds, set up as a collaboration between Soho Impact at Soho House and Creative Mentor Network (CMN).
Lucky Generals
Client: #timeTo
In 2018, the #timeTo initiative was founded with one clear objective, to end sexual harassment in the UK Advertising Industry. In 2019 we were tasked with not only continuing to raise awareness of the issue but to create behaviour change for the better. Unfortunately, the uncomfortable truth about sexual harassment is that it can often ...The Romans
Client: Method
You know when a brand makes its logo rainbow coloured for Pride?
ITV
Childhood obesity is a crisis. ITV and Veg Power accepted veg were the bad guys and got kids to Eat Them to Defeat Them. A huge collaboration of brands, schools and media saw veg sales increase and 650,000 children eating more vegetables.
Freuds & Proud Robinson + Partners
Client: Public Health England and Treatwell
Every year, around 2,600 women are diagnosed with cervical cancer in England and almost 700 women die from the disease. However, routine screening, which is free on the NHS, is at a 20-year low because of fears that it might be embarrassing or painful. While the numbers of women attending screening year on year is decreasing,...
LinkedIn Discuss: Fertility at Work
Client: Fertility Network UK
Discuss: Fertility At Work set out to drive the importance of a workplace culture where fertility issues can be openly discussed. This was achieved through starting a multi-channel conversation and exploring the attitudes of those going through fertility difficulties, their colleagues and HR professionals, in partnership with Fertility Netw...JPA Health
Client: Autistica
People who think and see the world differently have the potential to bring huge value and diversity of thinking to society, but also face complex challenges. Many have more than one neurodevelopmental (NDC) or mental health condition, yet we live in a system that addresses one at a time.
Radiocentre
The Mental Health Minute is a unique broadcast that brings together all areas of radio – BBC, commercial and community – to reach 20 million people with an important message. It aims to break down the stigma of talking about mental health issues, which affect one in four people.
The Big Slimming World Clothes Throw
Slimming World
Client: Cancer Research UK
•Slimming World is the largest group-based slimming organisation in the UK, everyday helping members achieve their dream weight. Cancer Research UK (CRUK) is the world’s leading cancer charity dedicated to saving lives through research. Cancer Research UK and Slimming World have proudly worked in partnership since 2013, and in that time...
Nominet
Nominet and Samaritans established a ground-breaking Digital Transformation Partnership in 2019.
The Manchester Duck Race 10 Year Anniversary
Solid Ground
Client: New Bailey
Children’s charity Brainwave and riverside development New Bailey take the typical concept of a “Duck Race” to a whole new level. The 10 Year Anniversary of The Manchester Duck Race was bigger and better than ever, bringing together almost 25,000 visitors to the River Irwell to take part in a day of family fun. With the aim to fundrai...
RockCorps
On 9 December 2019, 300 teenagers packed out the intimate underground club Gorilla for an exclusive show, headlined by London based rapper Not3s and Birmingham Grime artist Jaykae.
freuds
In 2019, freuds launched an unprecedented campaign to create inspiration and action around the UN Sustainable Development Goals.Carat UK
Client: Mondelēz International | Cadbury Dairy Milk
In the UK, 225,000 older people go a whole five days a week without speaking to anyone. They go wordless. It’s a real national crisis. While many organisations recognise the need for change, instigating it is a different task altogether. Cadbury wanted to do something more than simply paying lip service to the problem by showcasing th...
Casual Films
Client: Haringey Council
‘I’m Out’ comprises three short films that tell the story of knife crime from different perspectives. Created to start important conversations with young people in Haringey, these powerful films take an unflinching look at the reality of knife crime.
Turn on the Subtitles with National Literacy Trust
Turn on the Subtitles is an initiative to have Broadcasters and Content Providers automatically turn on subtitles on children's content (age 6-10) to double their literacy acquisition rates. Turn on the Subtitles went from an idea on the back of a beer mat to the World's largest literacy project in under a year, and we intend to keep go...
The Maverick Group
Client: DHL Express
Global brand DHL have a business purpose articulated as ‘Connecting People, Improving Lives’. They tasked Maverick with developing a program that would bring this idea to life across 220 countries and 100,000 employees.
RAF Recruitment and Misinformation War Room
BFBS and BFBS Creative
At BFBS Creative we organisations tell their story. Brilliantly. It’s that simple. We like to say it how it is. No buzzwords, jargon or agency speak. So, what do we do? We create and deliver award-winning campaigns. We produce amazing video and graphics. We offer practical advice and coaching on communication strategy and analytics. But w...
freuds
Client: Alfred Landecker Foundation
In 2016, Germany’s wealthy Reimann family conducted an investigation into their history and were shocked to discover that Nazi heritage existed within the family, which soon became national news. As the biggest investor in JAB Holdings, this was not only a threat to the family’s sensibilities, but it also posed a huge reputation...Freuds & Proud Robinson + Partners
Client: Public Health England and Treatwell
If so many women are comfortable enough to strip off in front of a beautician for an intimate treatment, why are so many still too embarrassed to visit their GP to take a potentially life-saving cervical screening test?
Kindred, The Fawnbrake Collective, Craft and December19
Client: The Film and TV Charity
This is a case study about a charity repositioning and relaunching, but doing so in an original and creative way. We believe this is a case study as creative as the people that The Film and TV Charity seeks to help and support, delivered in collaboration with them.W and XYZ
Client: The Children's Society
Stab vests for kids? Bruise concealer? A social networking app called grooma? The Store of Modern Childhood was the ‘back to school’ shop with a difference, revealing the hidden anxieties experienced by many kids in the UK. It was created to launch the Good Childhood report from The Children's Society and put child wellbeing on the nati...
City to Sea
We think it’s a bummer that so many people are still treating their toilets like bins and flushing single-use plastic wet wipes causing huge environmental problems. That’s why we teamed up with Lord of the Rings actor, Andy Serkis, and creative agency, Karmarama, to create a tongue-in-cheek digital campaign designed to grab peop...
Lucky Generals
Lucky Bastards was a highly unusual initiative to tackle hatred on social media. It was developed as an in-house project, by creative agency Lucky Generals. As the company was paying for the campaign out of its own pockets, the budget was tiny (only £2,000). But thanks to a very creative approach, it made a difference to a huge soc...
Client: WWF UK
Limited stock only – and when it’s gone, it’s gone! That’s the high-pressure sales pitch that has helped make Black Friday so lucrative for UK retailers. And it’s a tactic that wildlife conservation charity WWF adopted with a twist when it launched its first Black Friday promotion in 2019, urging consumers to “adopt an animal th...
BFBS and BFBS Academy
BFBS is a registered charity with a mission to entertain, inform, connect and champion the UK armed forces, their families and veterans. For over 75 years. Social Media Spouses is our unique coaching and training programme exclusively for military spouses – often the support network behind the forces. We build up their digital marketi...
Vayner Media
Client: NatWest Group
In 2019, off the back of The Alison Rose Review on Female Entrepreneurship, the UK Treasury identified that female entrepreneurs receive 157 times less funding than male owned businesses. Women-only funding teams were given £32 million in 2017, while male-only teams received more than £5 billion to start their businesses, accordin...
Supporting the frontline of humanitarian care
Crafted
Client: Médecins Sans Frontières UK
The Crafted team is incredibly proud to support the global humanitarian work that Médecins Sans Frontières carry out daily.freuds
Client: Public Health England & NHS England
The Government’s first-ever mental health campaign succeeded in connecting 1.6 million people to much-needed advice services, while reframing the mental health conversation.The National Lottery’s 25th Birthday
freuds
Client: The National Lottery
In 2019 The National Lottery Promotions Unit brought freuds on board to help them celebrate its 25th Birthday with everybody in the U.K. and bring to light the £40 billion that The National Lottery players have raised for good causes over the years.
AMVBBDO
Client: Smart Energy GB & National Trust
"Smart Energy GB needed to get the British public to accept a smart meter, but one key audience remained sceptical: the over 65s. Telling them wouldn’t work. We had to show them the positive environmental impact that smart meters could make.
