Brand tackle online abuse and stand #TogetherAgainstHate
Channel 4 with Wavemaker and Nationwide
In this powerful ad break, 3 brave advertisers on Channel 4 took a stand against online abuse that had been directed at real people starring in their adverts, spanning from racial to homophobic, questioning why this abuse isn't taken as seriously.
Revolt and David Miami
Client: Budweiser
To contribute to the climate change fight, Budweiser created the world’s first open-source consumer-facing mark to identify products made with 100% renewable electricity, and committed to source their global electricity from renewables by 2025.
FCB Chicago
Client: Getty Images
Getty Images has a community of professionals who browse/purchase images every day. We directly targeted this network of users by encouraging them to remove our watermark and remove impurities from water-all they needed to do was license an image.
Karmarama
Client: IKEA
Our aim was to make IKEA a champion of sustainability. As a brand associated with “peak stuff” we used creativity to change perceptions. We immortalised IKEA UK & Ireland’s last single-use plastic straw, making it an emblem to drive positive change.
StorySign - Powered by Huawei AI
FCB Inferno
Client: Huawei
Many of the world’s 32M deaf children struggle to read. Huawei wants to push the limits of what’s humanly possible. StorySign is a global first, a free app that turns words from books into sign language, opening the world of reading to deaf children.
Casey House Healing House: Relax Your Fear Smash Stigma
Narrative
Client: Casey House
Healing House: The Relax Your Fear campaign sought to reignite the conversation about stigma towards HIV positive/AIDS patients, and challenge Canadians to face their misconceptions.
The Romans
Client: Virgin Trains
Here’s a campaign that took an iconic piece of popular culture and deployed it on an epic scale to shine a light on mental wellbeing at Christmas and let those who need help know where to find it.Brand tackle online abuse and stand #TogetherAgainstHate
Channel 4 with Wavemaker and Nationwide
In this powerful ad break, 3 brave advertisers on Channel 4 took a stand against online abuse that had been directed at real people starring in their adverts, spanning from racial to homophobic, questioning why this abuse isn't taken as seriously.
DNA Medical Communications
Client: Roche
This campaign sees pharmaceutical company Roche teaming up with local NGOs to raise urgent awareness of the risks of breast cancer and the importance of early detection.
Who Sprinkled Salt on My Cake!
Weber Shandwick Korea/ McCANN Health Korea
Client: Eisai Korea
Creating an AR storybook for children and distributing all over the country, we aimed to generate conversation among families with regards to dementia and implement the perception that it is a manageable disease if found early.
FCB West
Client: Levi Strauss & Co.
Use Your Vote reframed voting from being seen as a chore, to an empowering opportunity to have your voice heard. Our campaign generated national conversation and changed how people think about voting.
John Doe
Client: ABSOLUT
Absolut tasked John Doe to create a compelling campaign that would inform young adults across major cities in the UK about the dangers of drink driving and present alternatives in the lead up to Christmas 2018.
TMW Unlimited
Client: Westminster City Council
100 years ago, Londoners gathered in Piccadilly Circus to mark the end of WW1 – and remember the 1 million Britons who died in the war. For the Armistice centenary, we brought Piccadilly to a standstill again with an extraordinary experiential film.
Rang-tan: the story of dirty palm oil
Mother London with Weber Shandwick Manchester, Passion Animation Studios, 750mph and Taylor Herring
Client: Greenpeace UK
Spink
Client: United European Gastroenterology
Spink worked with United European Gastroenterology to uncover research that demonstrated the first evidence of microplastics in human stools. Following substantial media coverage, the European Parliament approved a ban on single-use plastics by 2021.
Golin
Client: Tiny Tickers
To get a nation who are focused on last-minute Christmas shopping to consider the plight of child heart patients, Golin connected the Christmas lights of London’s famous shopping district to the heart monitor of a 2-year old heart patient.
Weber Shandwick
Client: Unicef
The Most Human Instinct made huge impact. It was UNICEF’s most successful Instagram video of all time, without media spend. Over 15 million views and 150,000 petition signatures were delivered to global decision makers at the World Health Assembly.
Rock the Ribbon, National AIDS Trust
St Luke's Communications
To address the stigma surrounding AIDS & change behaviour we got the world to Rock the Ribbon on World AIDS Day. Created a brand world, film & a world 1st interactive poster site that triggered donations = 60m impressions in 5 days & ribbons sold out
MullenLowe London
Client: The British Heart Foundation
This is a story about how we overturned outdated perceptions of the British Heart Foundation: from a fusty old establishment researching only heart disease, to a fearless modern charity taking on Britain’s biggest killers.
Obesity and cancer awareness campaign
Cancer Research UK
Client: Agency partner - Anomaly
22,800 cases of cancer in the UK each year are caused by obesity, only smoking currently causes more. This cannot be ignored. We created a campaign to get it on government agenda - making the obesity/cancer link as famous as the smoking/cancer link.
The Launch of Openly - Impartial LGBT+ News for a World That Isn’t
FleishmanHillard Fishburn
Client: Thomson Reuters Foundation
LGBT+ rights are human rights. When factual journalism comes from a trusted source, society thrives. But right now, LGBT+ News is currently under-reported globally. The Thomson Reuters Foundation launched LGBT+ news platform Openly to change that.
FCB Canada
Client: Canadian Down Syndrome Society
An increase in Down syndrome pre-natal screening and termination rates has led to a rapid decline in the population and associated resources. We created Endangered Syndrome: a campaign to put people with Down syndrome on the endangered species list.
OMD UK
Client: NSPCC Childline
Agusha knows that mothers choose best for their children. At the same time it is well known that not every family uses special equipment for transporting their kids while driving a car. It is proven by a number of tests that special baby seats decrease risk of children injuries. Together with that it was almost impossible to order a taxi with app...
PupAid with Belle PR & Borne Media
Lucy’s Law was the campaign to ban the third-party sale of puppies, helping bring an end to the horrific breeding process of puppy farms in the UK. In December 2018, the UK law was changed – a victory for campaigners, dogs, and of course Lucy’s Law.
BBDO Atlanta
Client: Street Grace
During Human Trafficking Awareness Month and just one month before the Super Bowl, a caravan of 72 school buses drove through midtown Atlanta, creating a mile-long message that represented 3,600 kids sold into sex trafficking in Georgia each year.
Narrative
Client: White Ribbon
In the era of #MeToo, toxic masculinity has become a hot-button issue. To convey the scope of the problem and spark debate, White Ribbon needed to show how a lifetime of outdated social instructions can lead to the most toxic form of masculinity.FCB Canada
Client: Canadian Down Syndrome Society
An increase in Down syndrome pre-natal screening and termination rates has led to a rapid decline in the population and associated resources. We created Endangered Syndrome: a campaign to put people with Down syndrome on the endangered species list.
The Royal British Legion
In 2018 The Royal British Legion led the nation in saying ‘Thank You’ to the WWI generation who served, sacrificed and changed our world.
KETCHUM INC
Client: Discover Puerto Rico
One year after Hurricane Maria struck Puerto Rico, we directly challenged media to #CoverTheProgress instead of resurface the destruction, and replaced a viral S.O.S. message residents had painted in a storm-ravaged town with “Bienvenidos!” (Welcome)
Don't Panic
Client: Sumatran Orangutan Society
'Concrete Jungle' imagined what it would look like if our beloved Jungle Book characters were displaced across city streets around the world. The film helped Sumatran Orangutan Society raise the full £870,000 needed for its Rainforest Home Appeal'
Driving blood stem cell registrations
FOUR COMMUNICATIONS GROUP
Client: DKMS
Four Communications worked with DKMS to drive sign-ups to the UK’s aligned stem cell registry by raising the profile of the blood cancer charity in the UK market. Our work resulted in over 10,000 registrations.
Action for Children - Secret Santa
by Arthur London and the Kite Factory for Action for Children
Action for Children’s ‘Be a Secret Santa’ campaign asked for donations to give vulnerable children a safer, happier Christmas. They won’t know who it was that made sure that they felt loved, but they will know that somebody was there for them.
MediCinema
MediCinema builds state of the art cinemas in UK hospitals to improve the well-being of patients and their families. MediCinema partner Vue offered to create a nationwide advert which would aim to raise funds and positive awareness for the charity.
Harvest Appeal 2018: Together We're Powerful #Stand Together
Christian Aid
Christian Aid’s ‘Together we’re powerful’ Harvest Appeal raised funds for women who mean business. Aster and her sisters in Ethiopia refused to be beaten by poverty. They run their own solar-powered shop in the fight for dignity, equality, and justice.
Area 23, An FCB Health Network Company
Client: NOVA
In the US, rape victims are forced to pay an average $1000 in hospital bills after their assault. To raise awareness of this injustice and a legal support network, we rewrote real survivors’ medical bills with the true story of their sexual assault.
Wise Up to Wellbeing in Schools
YoungMinds
Our Wise Up campaign set out to make mental health a priority in the education system. Led by 20 young people with lived experience of mental health issues, the campaign has focussed on making wellbeing a key part of Ofsted school inspections.
Area 23, An FCB Health Network Company
Client: Change the Ref
After shootings, Americans flood social media with calls for change. Few write letters to Congress. So we helped people turn their posts into letters written in the handwriting of school shooting victim Joaquin Oliver.
adam&eveDDB
Client: CALM - Campaign Against Living Miserably
We created 84 hyper-realistic sculptures, representing the lives lost to suicide every week in the UK. The sculptures were displayed atop ITV’s Southbank tower and supported with a week of mental health programming on This Morning.
PupAid with Belle PR & Borne Media
Lucy’s Law was the campaign to ban the third-party sale of puppies, helping bring an end to the horrific breeding process of puppy farms in the UK. In December 2018, the UK law was changed – a victory for campaigners, for dogs, and for Lucy’s Law.
Street harassment: I say it’s not OK
Plan International UK, film by Shona Hamilton (freelance)
Client: Plan International UK
From parks and bus stops to high streets, UK girls are facing verbal and physical harassment every day – and they've told us they want it to stop.
Spink
Client: Orchid - Fighting Male Cancer
Spink worked with Orchid to launch a campaign highlighting the issues that the UK will face, unless action is taken on Prostate Cancer. #FaceUpToProstateCancer not only caused a media storm, but helped Orchid establish political influence.
The United Nations: The People’s Seat
Grey London with BCW
Client: United Nations
Our campaign gave people a voice on the greatest threat facing humanity. Climate Change. Bringing the world’s people into the UN to deliver a message in front of decision makers poised to make one of the most important decisions for our planet.
Barley Communications
Client: London Waste and Recycling Board
35 million items of clothing are binned by 16-24-year-olds every year. #LoveNotLandfill generated media cut-through to engage young Londoners with the environmental issues posed by fast fashion and encourage them to consider sustainable alternatives.
The Truth Project - I Will Be Heard
MullenLowe London
Client: the Independent Inquiry into Child Sexual Abuse (IICSA)
An awareness and participation driving campaign inviting victims of child sexual abuse to the unique services of the Truth Project. It's achieved 7000 expressions of interest and started to shift the stigma of talking about CSA amongst the public.
We are the NHS: Recruiting the next generation of nurses
MullenLowe London
Client: NHS England
Our powerful campaign helped NHS England regain its health by recruiting the next generation of nurses and encouraging ex-nurses to reconsider the NHS, by restoring national pride in our most loved public institution and its people.
Pegasus
Client: Network Rail, the British Transport Police & the wider rail industry
You vs. Train is a bold and memorable campaign aimed at reducing the number of serious injuries and deaths amongst teenage boys as a result of trespassing on the railway.
23red
Client: NHSBT
Using live data from local donor centres in dynamic OOH sites across the country, alongside images of real life blood recipients, the campaign displayed local blood appointments available on the day as well as walking distance to the nearest centre.Brand tackle online abuse and stand #TogetherAgainstHate
Channel 4 with Wavemaker and Nationwide
In this powerful ad break, 3 brave advertisers on Channel 4 took a stand against online abuse that had been directed at real people starring in their adverts, spanning from racial to homophobic, questioning why this abuse isn't taken as seriously.
thinkBeyond Talent, the Official Partner FXTM, Frank PR, Surfers Against Sewage, Sky and Speedo
Client: The Lewis Pugh Foundation
A 2 month campaign centred around a unique physical challenge, encompassing NGO and partner led activation and content, creating sustained media coverage that captured the imagination of the public and created real policy change.
BNP Paribas, JCDecaux UK, Airlabs, Chiltern Railways
Giving millions of Londoners a breath of fresh air, BNP Paribas unveiled a ground-breaking tech solution using Out-of-Home media to create ‘clean air zones’ improving air quality in Marylebone Station with JCDecaux, Airlabs & Chiltern Railways.
Ariel and WWF Earth Hour #PromiseforthePlanet
WWF-UK
As part of Earth Hour 2018 Ariel and WWF came together to ask people to promise to make a small change to their everyday lives that would reduce their environmental footprint. For every promise made, Ariel would donate £1 up to £50,000.
Barley Communications
Client: Hubbub, Starbucks and Tideway
Plastic Fishing engages people with the need to recycle more and litter less – using boats made from recycled plastic to conduct trips to fish plastic from our waterways, which is recycled into more boats - a great example of the circular economy!
23red
Client: NHSBT and ITV2
NHSBT and ITV2 partnered to take the fear out of blood donation and recruit a new generation of young donors. The innovative campaign resulted in 31,402 registrations (19% uplift on target). Donations since have saved or improved up to 15,336 lives.
The 'Seriously' Resistant Campaign
Magpie
Client: Leeds Antimicrobial Resistance Action Group
Antibiotic Resistance is one of the biggest threats to health this century. This provocative campaign was co-created with the public of Leeds and resulted in over 17,500 pledges to take antibiotics seriously and a reduction in prescribing rates from 1.256 items / STARPU to 0.951 meeting Quality Premium targets.
Unseen in partnership with PMP Recruitment
PMP Recruitment teamed up with award winning charity Unseen UK to launch a campaign that raised awareness of modern slavery across industries that are at a high risk of forced labour and exploitation.
Supporting #PurpleLightUp on Channel 4 with "I Don't Work Properly"
Channel 4
Client: Purple Space, Disability Confident
We created a film in support of PurpleLightUp, supporting people with disability in the workplace, with the help of 9 contributors: BT, Lloyds Banking Group, Virgin Media, Lloyds of London, Nationwide, Reed Smith, Scope, HSBC and Channel 4.
Celebrating Women in Energy” campaign
Energy UK
This International Women’s Day (IWD) 2019, Energy UK wanted to highlight the unique and diverse range of roles and opportunities for women in the energy industry and encourage greater diversity in the sector. So we thought, who better to talk to than the women already working in the sector?
Small Talk Saves Lives Phase 2
Pegasus
Client: Samaritans, Network Rail, British Transport Police and the wider rail industry
Small Talk Saves Lives is a suicide-prevention campaign which aims to encourage members of the public to look out for those around them, trust their instincts and start a conversation if they see something that doesn't look right.
Big Ideas
Ringing Remembers was a campaign to recruit 1,400 new bell ringers in memory of the 1,400 bell ringers who lost their lives during the First World War.
OPTIMUM MEDIA, Moscow branch
Client: PepsiCo Russia
Agusha knows that mothers choose best for their children. At the same time it is well known that not every family uses special equipment for transporting their kids while driving a car. It is proven by a number of tests that special baby seats decrease risk of children injuries. Together with that it was almost impossible to order a taxi with app...
Cadbury & The Royal British Legion WW1 Remembrance Campaign
Mondelez International
Throughout 2018, we partnered with the Royal British Legion to commemorate the centenary of the First World War and to say thank you to the WW1 generation, all who served, sacrificed and changed our world.
The United Nations: The People’s Seat
Grey London
Client: United Nations
Our campaign gave people a voice on the greatest threat facing humanity. Climate Change. Bringing the world’s people into the UN to deliver a message in front of decision makers poised to make one of the most important decisions for our planet
Care2
#MuteRKelly aims to undercut R. Kelly's influence as a musician and celebrity. This successful collaborative campaign called for a high-impact financial boycott, thereby holding R. Kelly accountable for his decades sexual abuse against women.
Golin
Client: Tiny Tickers
To get a nation who are focused on last-minute Christmas shopping to consider the plight of child heart patients, Golin connected the Christmas lights of London’s famous shopping district to the heart monitor of a 2-year old heart patient.Rang-tan: the story of dirty palm oil
Mother London with Weber Shandwick Manchester, Passion Animation Studios, 750mph and Taylor Herring
Client: Greenpeace UK
Taking palm oil from obscure ingredient to headline news. How we made rainforest destruction relatable to consumers with an animated orangutan spokesperson, encouraging corporations to change their actions and keep promises to end deforestation.
The Romans
Client: Virgin Trains
Here’s a campaign that took an iconic piece of popular culture and deployed it on an epic scale to shine a light on mental wellbeing at Christmas and let those who need help know where to find it.
We are the NHS: Recruiting the next generation of nurses
MullenLowe London
Client: NHS England
This is the story of how our powerful campaign helped NHS England recruit the next generation of nurses and encourage ex-nurses to reconsider the NHS, by restoring national pride in our most loved public institution and its people.
The Christmas advert that never was
Weber Shandwick Manchester with Mother London, Taylor Herring, Passion Animation Studios and 750mph
Client: Iceland Foods
When Iceland’s Rang-tan advert was banned – leaving the retailer unable to continue its mission of supporting responsible palm oil sourcing – we secured over 70mn views across digital channels via an integrated media campaign.
Mindshare UK
Client: Tommy's
A baby lost is a child already planned for and loved. Feelings of guilt, anger & lack of answers kill conversations, leaving parents isolated in their grief. Tommy’s empower families to speak out about their loss - the response was breath-taking.
Iris
Client: SANE
Working with mental health charity SANE, we asked Twitter celebrities to post the “...” icon and stay quiet for 24 hours. Then, on Mental Health Awareness week, we launched a film encouraging those with depression to seek help by talking.
FCB West
Client: Levi Strauss and Co.
Use Your Vote reframed voting from being seen as a chore, to an empowering opportunity to have your voice heard. Our campaign generated national conversation and changed how people think about voting.
Stack
Client: Solace Women's Aid
Solace Women’s Aid wanted to raise awareness amongst football fans about the increase in domestic violence when England play. Fans are obsessed with match stats, so we used this obsession to move the conversation from football to domestic violence.
FCB Canada
Client: Canadian Down Syndrome Society
An increase in Down syndrome pre-natal screening and termination rates has led to a rapid decline in the population and associated resources. We created Endangered Syndrome: a campaign to put people with Down syndrome on the endangered species list.
The Channel Mum Anxiety Course
Channel Mum
Our mission is to do good while doing good business through free support via video to struggling families. Our gamechanging influencer-led Overcoming Anxiety course captured a mum suffering a panic attack and shattered mental health taboos worldwide.
The United Nations: The People’s Seat
Grey London with BCW
Client: United Nations
Climate change is one of the most significant issues we face. ‘The People’s Seat’ - gave people across the world a unique opportunity: to take their place alongside world leaders at the UN’s COP24 conference and be part of this crucial conversation.The Christmas advert that never was
Weber Shandwick Manchester with Mother London, Taylor Herring, Passion Animation Studios and 750mph
Client: Iceland Foods
The Rang-tan advert ban left Iceland facing Christmas unable to continue its mission of supporting responsible palm oil sourcing. We galvanized celebrity support as part of an integrated campaign that drove over 70mn views across Iceland channels.
Mindshare UK
Client: Tommy's
A baby lost is a child already planned for and loved. Feelings of guilt, anger & lack of answers kill conversations, leaving parents isolated in their grief. Tommy’s empower families to speak out about their loss - the response was breath-taking.
OMD UK
Client: NSPCC Childline
Agusha knows that mothers choose best for their children. At the same time it is well known that not every family uses special equipment for transporting their kids while driving a car. It is proven by a number of tests that special baby seats decrease risk of children injuries. Together with that it was almost impossible to order a taxi with app...
British Airways
How British Airways harnessed some of Britain’s best loved personalities to promote Flying Start, the global charity partnership between British Airways and Comic Relief, raising over £20m and supporting 628,00 vulnerable children around the World
