Shelina leads the world's first bespoke consultancy for engaging with Muslim audiences. She is a global expert on understanding and engaging with Muslim consumers. She works with some of the world's biggest brands like Unilever, Nestle and Coca-Cola. She is the author of the definitive work on young Muslim audiences: "Generation M: Young Muslims Changing the World" She was named by AdAge as one of Europe's Twenty Women to Watch. The Times newspaper listed her as one of¬†the UK's 100 most influential Muslim women.¬†¬† She is a recognised influencer and thought leader on social and cultural trends on young Muslims, with her best-selling memoir Love in a Headscarf. She writes regularly for The Guardian, Telegraph, BBC and The National UAE.¬† She is the lead author of "The Great British Ramadan" as well as the "Gatehouse Bank Islamic Finance Consumer Report" Shelina sits on the Inclusion Board for both Ogilvy and WPP UK and is a passionate advocate for diverse talent and better representation for the industry. She was recently named as one of the top 100 Ethnic Minority Executive Role Models 2020. Arabian Business named her Business Woman of the year, and Advertising Week awarded her their prestigious 'Future is Female' award.