With a belief that communications done well can change the way people think, feel and act, Laura has spent her career creating campaigns to do just that. With a passion for big ideas, built on strong insight and strategy, there isn't an issue Laura hasn't tackled. From education to sport, banking to social care, Laura now focuses on brands that Believe in Better. Before launching Stand in 2012, Laura spent ten years building up integrated agency Kindred. Outside work she has the best intentions when it comes to being non-nagging mum, fitness, using the contents of her cupboards and going to bed early!