What We Do Next, Saatchi & Saatchi / Deutsche Telekom
Deutsche Telekom wanted to rejuvenate the brand by building an authentic relationship with Gen Z. We challenged the judgement and insults levelled at young people and their use of connected technology by building a contradictory narrative of real-life achievements, artistry and activism. We leveraged the meteoric rise of teenager Billie Eilish to hero the stories of 6 relatable young people. A 360 partnership, giving Gen Z a platform to show the world what they were really doing on their phones-from campaigning for climate change to championing equality, creativity and even cyber security.