THE WORLD IS ON FIRE.
But when it comes to carbon, it’s tricky to know how to cut the footprint of something you can’t see, touch and barely understand. So how do we inspire people to care and join the fight?
Here’s a campaign that took a topic no one truly comprehends and made it so relatable it organically made global news. A story that both challenged and changed behaviour, giving consumers an achievable place to begin reducing their carbon footprint.