The 'Seriously' Resistant Campaign

The 'Seriously' Resistant Campaign, Magpie / Leeds Antimicrobial Resistance Action Group
Antibiotic Resistance is one of the biggest threats to health this century. This provocative campaign was co-created with the public of Leeds and resulted in over 17,500 pledges to take antibiotics seriously and a reduction in prescribing rates from 1.256 items / STARPU to 0.951 meeting Quality Premium targets.