The Store of Modern Childhood


The Store of Modern Childhood, W and XYZ / The Children's Society
Stab vests for kids? Bruise concealer? A social networking app called grooma? The Store of Modern Childhood was the ‘back to school’ shop with a difference, revealing the hidden anxieties experienced by many kids in the UK. It was created to launch the Good Childhood report from The Children's Society and put child wellbeing on the national news agenda with adults busy being worried about Brexit.