At Tesco Mobile, we're driven by our purpose: We care for human connection.
During the first lockdown we launched Tesco Mobile Reconnects;
our purpose in action initiative, which will donate over £2.4 million worth of phones, devices and connectivity to help vulnerable and disadvantaged people reconnect with society by 2023.
Two pillars of activity underpin Tesco Mobile Reconnects: our 'Little Helps' scheme and our partnership with Crisis.
Through Little Helps we've donated handsets and connectivity to over 500 charities since the first lockdown and found 40% of these requests were coming from homelessness organisations.
200,000 families and individuals in England alone are currently without a place to call home. Digital exclusion is one of the biggest challenges facing frontline service providers tackling the issue.
We saw a need for greater mobile connectivity to help end homelessness in the UK. In August 2020, Tesco Mobile launched a two
year partnership with homelessness charity Crisis to educate and engage on the issues around digital connection and homelessness. We have given £700,000 worth of devices and connectivity to Crisis members in the first year,
To raise additional funds to help Crisis guests access vital support services over Christmas, we launched a virtual Christmas (SIM) Card campaign, to give the gift of connection to people experiencing homelessness.
We've generated huge reach across PR, social, influencer engagement and internal comms, donated over £1m in phones, devices and connectivity whilst raising significant awareness of how connectivity can support vulnerable and disadvantaged people.