The Mental Health Minute is a unique broadcast that brings together all areas of radio – BBC, commercial and community – to reach 20 million people with an important message. It aims to break down the stigma of talking about mental health issues, which affect one in four people.
In 2019, the Mental Health Minute used five recognisable famous voices, His Royal Highness The Duke of Cambridge, pop star Katy Perry, comedian, actor and writer Stephen Fry, actress and activist Jameela Jamil, and singer and television personality Alesha Dixon to talk about the value of listening and the positive role it can play on our mental health.
Led by Radiocentre and The Royal Foundation’s Heads Together initiative, and produced by TBI Media, the 60-second simulcast aired at 10:59am on 13th May, during both Mental Health Awareness Week and Radio Audio Week. It emphasised the importance of talking about mental health, how listening cannot be underestimated and how each and every one of us has the power to make a difference.
As well as airing across more than 500 radio stations, coverage included the Daily Mail and Vogue, and trended online internationally.