More than 350,000 people in the UK took to the streets on 20 September 2019 as part of the Global Climate Strike – the largest gathering of its kind in world history.
Students and adults united to demand bold and ambitious climate action ahead of the UN Climate Summit in New York on 23 September.
Greenhouse played a pivotal role in supporting the UK Student Climate Network, a volunteer network that focuses on rising up and taking direct action where older generations have failed.
We developed a narrative calling on people to stand in solidarity with the students and see this historic event as an opportunity for action, rather than a cost.
We developed case studies spanning all demographics to demonstrate the breadth of support for the young climate strikers.
Our research revealed that people considered climate change more important than Brexit, and a regional roadshow garnered support for a Green New Deal.
We met with national journalists in advance to plan media coverage – including the BBC, Sky News, Press Association, and Reuters – and trained the UKSCN spokespeople. On the day we ran the media hub, positioned behind the main stage in central London, managing urgent interview requests and coordinating broadcast coverage for over 50 film crews.
The level of media interest was unprecedented and the strike was the headline story across every broadcast channel and front-page news in every national paper. In all, we achieved over 1,800 pieces of coverage, with an estimated reach of 49 million.