#PlasticPromise is the UK’s largest ever girl-led campaign tackling plastic pollution. Over 100,000 girls made a #PlasticPromise and demonstrated Girlguiding’s ‘power’ with a week of local action; urging the public to join them in making a small lifestyle change to reduce single – use plastic.
The campaign reached over 33 million people through print, online and social media. 98% of their volunteers made a personal commitment to reduce their usage of plastic and 88% of those surveyed* felt the campaign had helped empower the girls to make a positive impact.
*post survey to over 1000 volunteers