Embracing Complexity


Embracing Complexity, JPA Health / Autistica
People who think and see the world differently have the potential to bring huge value and diversity of thinking to society, but also face complex challenges. Many have more than one neurodevelopmental (NDC) or mental health condition, yet we live in a system that addresses one at a time.

The Embracing Complexity campaign, led by autism charity Autistica, supported by JPA Health sought to highlight the common challenges people with NDCs face in relation to diagnosis, support and the need for greater research across NDCs. The main aim was to encourage charities, government, health, education, justice and other services to embrace complexity themselves by joining forces to deliver integrated services to better support people with NDCs and enable them to reach their full potential.

JPA Health supported the Embracing Complexity campaign by developing branding and narrative, including calls to action and a report based on a survey of 500 people with NDCs, a website, a Twitter account, and the organisation of a parliamentary launch event. JPA secured the support of Health Secretary Matt Hancock to launch the report in Parliament to a wide range of stakeholders including parliamentarians, council representatives, Royal Colleges and charities.

In less than a year, the campaign became a Coalition of over fifty charities, secured commitments from government, and supported over £600,000 of research with various partners. JPA is proud to have supported the Coalition in launching, communicating key asks to policy makers, and starting to achieve real change for people with NDCs.