Crisis Christmas (SIM) Card campaign


Crisis Christmas (SIM) Card campaign, Tesco Mobile
At Tesco Mobile, we're driven by our purpose: We care for human connection. Mobile connection brings us closer to other people, to society, and provides access to essential services.

Tesco Mobile Reconnects, our purpose in action initiative, will donate over £2.4 million worth of phones, devices and connectivity to help vulnerable and disadvantaged people re connect with society by 2023.

200,000 families and individuals in England alone are currently without a safe and stable place to call home. Digital exclusion is one of the biggest challenges facing frontline service providers tackling the issue. We saw a need for greater mobile connectivity to help end homelessness in the UK.

In August 2020, Tesco Mobile launched a two year partnership with homelessness charity Crisis to educate and engage on the issues around digital connection and homelessness. We have donated £700,000 worth of phones, devices and connectivity to Crisis members in the first year.

To raise additional funds to help Crisis guests access vital support services over Christmas, we launched a virtual Christmas (SIM) Card campaign, to give the gift of connection to people experiencing homelessness.

This campaign secured support from high profile celebrities, generated 313m reach, inspiring individual fundraising and raised over £75,000 in 6 weeks. This partnership increased awareness of the importance of digital connectivity to people experiencing homelessness, strengthening our resolve to work together to end homelessness in Great Britain.