Blue Insider – James Blunt/Business Insider Takeover, Blue Marine Foundation


Blue Insider – James Blunt/Business Insider Takeover, Blue Marine Foundation, freuds / Blue Marine Foundation
The Problem: freuds teamed up with a small charity that was doing exceptional work on environmental issues but receiving limited public attention – in part because their work focuses on international waters, well below the surface of the ocean.

The Solution: We brought together James Blunt, an internationally famous musician with millions of followers and a strong connection to ocean issues, and Business Insider, one of the world’s leading media news websites, which had never before attempted an environment or charity-related campaign.

The Result: The result was a unique takeover that received rave responses and had the extraordinary effect of helping to outlaw one of the world’s most devastating practices in the ocean – pulse fishing – just a month later.