Be A Good A**hole

Be A Good A**hole, City to Sea
We think it’s a bummer that so many people are still treating their toilets like bins and flushing single-use plastic wet wipes causing huge environmental problems. That’s why we teamed up with Lord of the Rings actor, Andy Serkis, and creative agency, Karmarama, to create a tongue-in-cheek digital campaign designed to grab people’s attention and raise awareness of the issue of flushing wet wipes by asking them to ‘be a good arsehole and not flush wet wipes down the toilet’.

The resulting video animation appeared in publications such as The Guardian (with the unforgettable title of ""Talking Anus"") and in cinemas up and down the country reaching millions of flushers.