Supporting the frontline of humanitarian care


Supporting the frontline of humanitarian care, Crafted / Médecins Sans Frontières UK
The Crafted team is incredibly proud to support the global humanitarian work that Médecins Sans Frontières carry out daily.

When disasters hit, it’s the Emergency team who are sent in the first 12-48 hours to assess the need and start providing care. The E-team were first on the ground during the West Africa Ebola epidemic. They were the first people to respond to the Rohingya Refugee crisis. More recently, they were dispatched to assess the need and respond to Cyclone Idai in Mozambique and southern Africa.

We needed to connect potential donators with this fantastic team’s work. Bringing the frontline to life, our Christmas digital campaign ran across display, social, audio, video, paid search and integrated with tv, radio, press, and direct mail activity.

Online donations surpassed £1.2 million and the campaign delivered a 10% increase in new direct debit supporters, delivering long-term funding.

The best bit? This is just the beginning. This campaign, and future ones, will help MSF to continue their incredible work for years to come.