Bridget Deacon

Managing Director , SHUJAAZ INC


Bridget is a passionate believer in the power of story to drive social change. It is this passion that led her to join Shujaaz Inc in Kenya in 2010, leading the creative team of their multi-media youth platform Shujaaz (heroes). Bridget oversaw the design of multiple behaviour change campaigns, reaching over 7.5m young people & winning two International Emmy awards and a Purpose Award in 2022. Since 2018 Bridget has been Managing Director, leading a team of creatives, strategists and researchers and partnering with organisations such as the Gates Foundation, the Children's Investment Fund Foundation, Google and UKAID to co-create barrier-breaking solutions to some of the globes most intractable challenges. Before moving to Kenya, Bridget worked at the BBC in London, specialising in youth television drama.